Worked in the Marketing Department in a local company specializing in CRM (Customer Relation Management)
Complexly redesigned their corporate website from the ground up using current UX and usability techniques including:
- SWOT Analysis
- User Profile Review & Storyboarding / Personas
- Task Flow Analysis
- Site Structure – a content outline, sitemap and wire frames were created
- Usability – techniques like AIDA, guide attention and testing were used
While working at Maximizer, I was deeply involved in Marketing campaigns and promotions.
- SEO (Search Engine Optimization)
- Lead Generation
- Analytics using Google Anaylitic and Hubspot
As well, I also did all front end development (html, css, php, scripts) for the website and its campaigns. Responsive design was also implemented with these assets.
Also, I designed various print media for the Maximizer.