Maximizer Software

Maximizer Software

Worked in the Marketing Department in a local company specializing in CRM (Customer Relation Management)

Complexly redesigned their corporate website from the ground up using current UX and usability techniques including:

  • SWOT Analysis
  • User Profile Review & Storyboarding / Personas
  • Task Flow Analysis
  • Site Structure – a content outline, sitemap and wire frames were created
  • Usability – techniques like AIDA, guide attention and testing were used

While working at Maximizer, I was deeply involved in Marketing campaigns and promotions.

  • SEO (Search Engine Optimization)
  • Lead Generation
  • Analytics using Google Anaylitic and Hubspot

As well, I also did all front end development (html, css, php, scripts)  for the website and its campaigns. Responsive design was also implemented with these assets.

Also, I designed various print media for the Maximizer.